Oh people know where I practice from, I don’t need an online presence. Who looks for a lawyer online? I get business from word of mouth. I don’t have the time neither do I know how to manage my social media pages. What information will I put on those pages?
Gone are the days, where you could generate new customers to meet your monthly expenses through just word of mouth referrals.
It does not matter if you are in the practice of providing legal consultancy, accounting & audit work or are a doctor where you have always got new patients as a result of being a part of a health network or through referrals from other doctors.
Your clients are spending time on social media. They are buying online now. They are watching news online. They use online tools to decide where they will dine out next. They choose to transact from a particular brand or service based on a stronger online presence (i.e. availability of relevant, accurate and compelling information).
Whether you are a Chartered Accountant, Doctor or a Lawyer, in a post Covid19 world, visibility on the internet is the factor that attracts new clients and customers. As a budding professional, it is important that clients get a very important first impression of your services and expertise. A website will go a long way in establishing this. However, hiring an in-house team for getting a professional-looking website up and running from scratch is time-consuming and costly. But worry not!
Here we can guide you on some of the basics. You don’t need to be constantly selling your services on your digital channels, but you do need to be consistent with updating these platforms, and having a reliable message, and ensuring that your brand shines through.
Your “list of services” page is no longer enough. You need to show clients you are engaged, up to date and sharing legal news, medical updates, revisions in accounting standards. The information which makes you the best professional firm and the one they need to trust. So what do you need?
- A strong profile
- Social media links on your website
- A strong brand identity which is reflected on your social media accounts
- Content which includes blog posts and news articles
- Active social media presence
- Sharing links to any published work
So what are you waiting for?
Go through the series of our blog posts already published. They will assist you to understand how to improve your online presence:
- How to make people fall in love with your brand?
- The importance of creating your brand identity?
- You are never too small to have an online presence: a guide for home-based services to build their digital brand
Most importantly, understand why should you trust us to help you build and optimize your online presence.
Sadly, just having a social media account isn’t good enough anymore, if your last tweet dates back to 2018 you need to put some groundwork in and change that up! Start small if you need to, share an update on Twitter and LinkedIn each morning, and start seeing the benefits.
How can we help you?
If you, or your professional firm think you could benefit from a social media overhaul, or perhaps a training session, get in touch and we can discuss this. We can provide a free consultation on specific areas of digital engagement strategy, client engagement, social media, blogging, or just a general session. It would be great to start working on your social media platforms and eventually help you flourish your business. Feel free to send us an email at info@infinitecre8ives.com with your requirements.
